{"id":374,"date":"2014-09-06T19:55:38","date_gmt":"2014-09-06T23:55:38","guid":{"rendered":"https:\/\/gotsteve.com\/blog\/?p=374"},"modified":"2014-12-13T12:54:59","modified_gmt":"2014-12-13T16:54:59","slug":"walmart-one-brand-two-different-prices","status":"publish","type":"post","link":"https:\/\/www.gotsteve.com\/blog\/walmart-one-brand-two-different-prices\/","title":{"rendered":"Walmart: One Brand, Two Different Prices"},"content":{"rendered":"<p><strong> Update:<\/strong> I&#8217;ve recently learned Wal-Mart has updated their policy again. They are in fact price matching their website for in store prices now. Good going Wal-Mart.<\/p>\n<p>Here&#8217;s a recent letter I drafted to Walmart, expressing my frustration with their pricing policy. This policy has also been criticized in <em>The City Wire<\/em>: \u00a0<a title=\"Wal-Mart Stores criticized for not matching online prices\" href=\"https:\/\/www.thecitywire.com\/node\/33922\">https:\/\/www.thecitywire.com\/node\/33922<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Dear Walmart:<\/p>\n<p>I&#8217;m really frustrated with a recent experience I had at Walmart. \u00a0I researched an air conditioner to purchase for a family member as a gift. I found a GE air conditioner listed at $99.86 online, and I made the natural assumption that I could purchase the same model at the store for the same price.<\/p>\n<p>I went up to checkout only to find that the in-store price was $109.00 , $9.14 more than the price that brought me into the store in the first place. \u00a0I communicated my frustration to customer service, and was told quite frankly they do not match Walmart online pricing.<\/p>\n<p>I purchased the air conditioner anyway, but went online to research the topic, and saw your answer in your <a href=\"https:\/\/corporate.walmart.com\/frequently-asked-questions\">FAQ: \u201cWhy are prices different in stores vs. online\u2026\u201d<\/a> it was less than satisfying to me as a patron. \u00a0I want to express my dissatisfaction \u00a0in such a methodology: while Walmart may see Walmart.com and Walmart stores as separate entities, consumers such as myself certainly do not &#8211; they know Walmart as a single brand. \u00a0The aforementioned experience discourages me from shopping at Walmart in the future, whether it be online, or in-stores.<\/p>\n<p>I urge you to reconsider this policy &#8211; as a consumer I&#8217;d be happier knowing a fair price is both in-store and online. \u00a0I look at your website to compare prices and to see whether it&#8217;s worth going to the store &#8211; I won&#8217;t be doing either moving forward.<\/p>\n<p>I do encourage you to reach out to me &#8211; I plan to share this information with my friends and family, so that they do not have to experience the same issue I did. I really would like you to help me understand the logic behind this policy &#8211; \u00a0from my viewpoint I see it as a bait-and-switch tactic.<\/p>\n<p>Walmart, this confusing and misleading policy encourages me to take my shopping to other local retailers, Target and Home Depot. \u00a0I know I can trust what I see on their sites, and I have never had an issue price matching their online price to their store. These stores seem to recognize that shoppers see their name as a single brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks<\/p>\n<p>Steve<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update: I&#8217;ve recently learned Wal-Mart has updated their policy again. They are in fact price matching their website for in store prices now. Good going Wal-Mart. Here&#8217;s a recent letter I drafted to Walmart, expressing my frustration with their pricing policy. This policy has also been criticized in The City Wire: \u00a0https:\/\/www.thecitywire.com\/node\/33922 &nbsp; Dear Walmart:&hellip; <a class=\"more-link\" href=\"https:\/\/www.gotsteve.com\/blog\/walmart-one-brand-two-different-prices\/\">Continue reading <span class=\"screen-reader-text\">Walmart: One Brand, Two Different Prices<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-374","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/posts\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":0,"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gotsteve.com\/blog\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}